Is Social Influencer Marketing Worth It for Small Business?

Is Social Influencer Marketing Worth It for Small Business?

If done properly, social influencer marketing efforts can be quite successful. When your brand collaborates with an influencer, you may quickly boost your visibility and conversion rates. For every dollar spent on media, productive influencer relationships can generate a ROI of $18. Additionally, the average cost of influencer marketing for businesses is $5.78 for every dollar spent on media.

According to statistics, 63% of consumers trust influencers more than companies. Corporate, branded marketing doesn’t resonate well with Millennials and Generation Z. Instead of listening to a company, they prefer to watch TikTok and YouTube, where they can trust the content posted by relatable individuals.

Many companies’ automatic response is to pay influencers in exchange for a product mention. However, this FOMO response to influencer marketing leaves out more significant chances. This article can assist your brand in better comprehending social influencer marketing and how to maximize its benefits for your company.

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Source: veteran-owned