How to Make Your New Donors Feel Welcome

How to Make Your New Donors Feel Welcome

Year-end fundraising is in full swing. I hope your campaign is going well. Perhaps you also participated in Giving Tuesday. The latter often brings in new donors and that’s never something you want to take for granted.

These donors saw a need and found a connection to your cause. Or maybe they were drawn into whatever Giving Tuesday promotion you initiated, but I like to think they wanted to help you make a difference.

Unfortunately, the likelihood these donors will stick with you is not great. According to the Fundraising Effectiveness Project, the retention rate for first-time donors is a dismal 29%.

That’s why it’s so important to get a second donation, also known as a golden donation. Once you get that golden donation, you’re more likely to have long-time donors who will stick with you. One way to ensure this is to make your new donors feel welcome.

👁️👉🏾 https://anngreennonprofit.com/2022/11/29/how-to-make-your-new-donors-feel-welcome/

Source: veteran-owned