Ikea just made a super cheap USB-C charger

At a time when it seems like everything’s getting more expensive, Ikea keeps making cheaper and cheaper USB-C chargers.

Its newest—the 20-watt, single-port Sjöss—sells for $3.99. You’d pay more than four times that for Apple’s 20-watt, single-port USB-C charger, priced at $19. Charging cables for both are sold separately.

Ikea has moved more aggressively into home electronics since last year. The company released a revamped range of smart home products in fall 2025 and opened pilot in-store pop-up shops in select U.S. Best Buy locations, meaning the brand now shares kiosk space with tech giants like Apple, Microsoft, and Meta. Its strategy: selling products that are designed to be simple, stylish, and, above all, affordable.

Ikea already sells a 65-watt charger for $25 and a 30-watt charger for $8; its newest and smallest model is also its cheapest. Priced not to break the bank if you leave one behind in the hotel room and need a replacement, Ikea’s charger comes in just one colorway: white and light mint green, but each includes colored stickers to personalize.

Not content to sell us only Billy bookcases, Ikea’s push into home tech ranges from smart lights and wireless speakers to kitchen appliances and now ultra-cheap chargers. Everyone’s favorite Swedish furniture company has quietly become something of a tech company on the side.

source https://www.fastcompany.com/91469282/ikea-just-cheap-usb-c-charger