How Zara Fought Off Shein and Outmaneuvered the Ultra-Fast Fashion Tide

AI allowed Shein not just to outpace everyone but to rewrite the physics of trend creation itself. Yet Zara has managed to hold its own.

source https://www.inc.com/howard-yu/how-zara-fought-off-shein-and-outmaneuvered-the-ultra-fast-fashion-tide/91280871


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