FT starts ad campaign to boost subscriptions

The Financial Times is launching an advertising campaign using the slogan “For the Why” to boost subscriptions. The campaign was developed with creative agency New Commercial Arts. “For The Why” positions the FT as the destination for readers who want more than headlines — those seeking deeper, critical analysis and expert interpretation of not just […]

source https://talkingbiznews.com/media-news/ft-starts-ad-campaign-to-boost-subscriptions/


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