261. [Re-Release] The Biggest Mistake Solopreneurs Make: Selling to “Everyone”

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market. 

Whether you’re refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates.

source https://www.lifestarr.com/podcast/the-biggest-mistake-solopreneurs-make-selling-to-everyone