These were the best ads of 2025

It’s been a pretty wild year in the world of advertising and brand work. 

Amid broader industry shifts, there has been some incredible brand work created this year across many different platforms, film, experiences, and more. But as we bring 2025 to a close, I wanted to take a more targeted look at some of the best commercials of this year.

I’ve tried to adhere to criteria that includes level of difficulty, creative inventiveness, risk, and sheer entertainment. Despite how much great work is out there, sadly, most advertising can be generously categorized as cultural wallpaper. But these select few pieces of brand weren’t a waste of time—they made me laugh, think, and, yes, crave a fast-casual margarita.

Let’s dive in, shall we?

Best Social Commentary Commercial for a Meat

Australian Lamb “The Comments Section”

What is it about Australian Lamb? And I’m not even talking about the meat. The Aussie meat producer marketer is making a habit of crafting hilarious social commentary while hyping the taste and quality of its young sheep.

This year, it holds a mirror up to online culture and the absurdity of how people act in the comments compared to IRL. 

The results are simply delicious. 

Best Self-Aware AI Commercial That Absolutely No one Should Copy But Many Will

Kalshi “The World’s Gone Mad”