Remember earlier this year when everyone on your feed was wearing bizarre shoes, like Maison Margiella’s ballerina flats with split toes and mesh ballet flats? Or when statement scrunchies were all the rage? Don’t feel bad if you missed it. Blink, and the trend was over.
Over the past 15 years, the pace of fashion trends has sped up thanks to social media and fast fashion brands. But over the past five years, with the rise of TikTok and Shein, they’ve gotten out of control. Micro-trends pop up in a subculture of the internet, lasting for just a few days before fading into oblivion.
It’s gotten to the point where many people have lost interest in fashion trends altogether, at least according to Stitch Fix, the personal styling service. Every year, the company culls through the data of its more than two million clients and gathers insights from the personal stylists who serve them, to predict future buying behavior. Two thirds of customers have expressed “trend-fatigue,” and are generally ignoring trends. “People are tired of trying to keep up with what’s in,” says Amy Sullivan, Stitch Fix’s VP of buying and private brands.
This wasn’t always the case. Stitch Fix’s customers aren’t necessarily fashionistas, since they’re keen to outsource their clothes shopping to experts, but they do generally mirror the tastes of the broader American population. Over the past few years, they’ve requested garments that were on trend. After the pandemic, they were keen on “dopamine dressing,” which meant picking colorful, mood-boosting looks. Then, last year, they were into quiet luxury, the understated sophisticated look popularized by the TV show Succession. But this year, nobody seems to know—or care—whether there’s a single, dominant aesthetic.
Instead, Sullivan says they’re just requesting classic, versatile staple looks, like black tops and white button-down shirts. To prevent their outfit from getting too boring, they’re asking for statement pieces, like sculptural jewelry or colorful handbags, that add a hit of visual interest. Stitch Fix has surfaced the color “Chili Red” as a hue that will allow customers to add some spice to otherwise very basic looks. “Color is a way to bring neutral staples to life,” says Sullivan. “We’re seeing sales of red pieces go up, but they’re generally adding just a small pop of color to their outfit.”
If you needed another piece of evidence that consumers are over trends, Stitch Fix stylists say that customers are inspired by the style of Jennifer Aniston and Anne Hathaway. These celebrities aren’t exactly known for their cutting-edge fashion: When they’re not on the red carpet, they’re generally wearing classic pieces in neutral colors. “Their style is very accessible,” says Sullivan. “They’re not as fashion-forward as some other celebrities.”
Pantone, the color expert, appears to have also recognized that the world is exhausted by the constant churn of trends. For 2026, it has chosen a shade of white called Cloud Dancer for its color of the year. It’s a hue that telegraphs a desire for blankness at a time when “the overstimulation of the internet is only increasing,” as my colleague Mark Wilson writes.
For those of us who care about sustainability, consumers’ exhaustion with trends is an unmitigated good. For the past two decades, as trends have sped up, the industry has churned out more and more clothing.
Brands like Shein produce low-priced, low-quality clothes that are effectively designed to be disposable. This flood of clothing is destroying the planet. Making these garments consumes natural resources, and spews carbon emissions into the atmosphere. Most will only be worn a few times before ending up in a landfill.
One solution to this environmental catastrophe is for people to buy fewer clothes. A way to get there is for consumers to abandon trends and focus, instead, on purchasing staples when their budget allows. So Stitch Fix’s prediction is encouraging. But our abstention from trends last? Have we finally entered a post-fashion-trend reality?
Sullivan believes that’s possible. “Everyone is agreed that we want to invest in durable, classics as the foundation of our wardrobe,” she says. “It doesn’t seem like we’re ever going back to a time when the fashion industry dictated trends that we all have to follow. And there’s something liberating about that.”
source https://www.fastcompany.com/91456396/stichfix-fashion-report-trend-fatigue
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