The three-second rule. Do you know how to win over your audience with video content in three seconds?
Since the days of the first motion pictures, humans have been obsessed with videos. Now, our hunger for the latest Netflix series is insatiable, and we spend hours upon hours flicking through videos on social media channels like TikTok and Instagram.
Taking advantage of the recent video content boom is imperative for brands and businesses. However, doing so can prove tricky, especially in today’s oversaturated market. Some tips and tricks can help you make more engaging video content that stands out from the crowd and grabs the attention of audiences. Read on to learn more.
Why is Video Content so Important?
You might be wondering why you should care so much about video content as a brand. In the pre-social media days, businesses didn’t have to think much about videos other than the adverts they would run on TV. Things couldn’t be more different today; videos are now one of the most valuable tools available to brands. Video content can be utilized to take your business to the next level.
TikTok
Let’s take TikTok as an example. The video-sharing platform has been a modern social media phenomenon; it seemingly came from nowhere and is now an integral part of youth culture. Experts predict that TikTok could amass over 950 million users by 2025.
As a business owner, these numbers are impossible to ignore. It’s not just TikTok either; video content is famous across the social media landscape on platforms like Instagram, Facebook, and Twitter. With billions of social media users, the market potential is enormous.
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