Walking the Walk/Talking the Talk
Large companies generally have Mission and Vision Statements that summarize their product and service philosophy and (either directly or indirectly) establish standards for employee/customer interactions.
Realizing the potential value of such a written manifesto, many small businesses have adopted their own as well . . . though a few with perpetually lean staffing and operations probably never get around to creating a formal document.
However, that does not mean no written record exists. In such cases, you often find the small business has a motto or byline that serves a similar purpose.
When you hear a good slogan that has been around for a while, those words have usually succeeded in capturing the philosophy, the goals, and the essence of the brand – and, therefore, becomes another way of figuring out what that company’s mission might be.
👁️👉🏾 http://brandbuildingforsmallbusiness.com/2023/02/01/employee-reality-check/
Source: veteran-owned
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