3 Types of CRM Integrations Changing The Game For Sales Teams

3 Types of CRM Integrations Changing The Game For Sales Teams

Modern sales operations revolve around data. McKinsey recently reported that companies which adopt data-driven B2B sales strategies generally see revenue lift of 15 to 25 percent.

Access to information, however, won’t close more deals on its own. While data can give you insights into your prospects and others operating in your space, the key is to make your data work for you. This can be a challenge, especially when different members of your sales team have different approaches to adopting tech.

CRM platforms serve as ground zero for information surrounding sales prospects. In this sense, CRMs are powerful unto themselves, but value-adding integrations have introduced new features impacting sales significantly.

Here are three such integrations that simplify sales workflows and automate tasks to create efficient pipelines.

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Source: veteran-owned