Business Articles – Why Building Trust is So Important for a Successful Rebrand
by SUSAN FRIESEN
A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.
Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust.
But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have.
If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important.
https://www.amazines.com/Business/article_detail.cfm/6264317?articleid=6264317

Source: veteran-owned
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