Your Nonprofit Should be Using Public Service Announcements (PSAs)
Your Nonprofit Should be Using Public Service Announcements
What is a PSA? A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public.
A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action.
Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! By creating an informative message that appeals to the general public, you can promote your mission and incite change.
Source: veteran-owned
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