The Main Differences Between Local & National SEO

The Main Differences Between Local & National SEO

SEO should be used by small local businesses just as much as by big national ones. Despite the fact that local and national businesses employ a number of comparable SEO tactics, their functionalities differ significantly.

Local SEO employs optimization tactics to draw clients from specific places, whereas national SEO is used by businesses to attract customers across the US. No matter where the user or the business is located, you want your website to show up towards the top of the search results when you focus on national SEO. Local SEO focuses on customers in the same area as the client business.

The ultimate goal of SEO is to position company websites at the top of Google searches in order to drive traffic to such sites.

Although local and national SEO are not mutually exclusive, if you have a restricted budget for a campaign, one or the other may be a better plan for your company. An intimate look at these various SEO strategies is provided here.

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Source: veteran-owned